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It's not any more intimidating to me than terms like social engineering, which this feels closer to. I think it captures the feeling pretty well of coaxing GPT-3. Yet because I view GPT3 as a "search engine for things that haven't been written yet", it is probably closer to search query optimization. I think "prompt engineering" will come into play more for power users while casual usage of the technology won't worry so much about careful tuning.

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